Hamzad Basheer

With over 7 years of experience, Hamzad Basheer is a digital marketing expert and growth hacker who brings an entrepreneurial spirit to everything he does. His approach to each strategy is creative, aiming to satisfy clients and establish a significant brand identity that resonates with their audience. His professional expertise ranges from being a supportive mentor and inventive developer to a strategic business thinker. Hamzad excels in mentoring students at Dotin Digital Academy and provides creative solutions to many clients. He is also the co-founder and brand strategist of Offenso Academy, a cybersecurity training platform, and co-founder of Futurix edu tech company, Kerala’s first offline data science institute.

powerful marketing automation tools

Powerful Digital Marketing Automation Tools to Maximize Conversions

Leave a Comment / marketing automation /

Digital marketing automation tools can enhance lead nurturing to conversions and liberate your hectic work and deliver improved results. Time is money in an active digital age, and efficiency plays a vital role. If you are running multiple campaigns on multiple media and to multiple segments, then it is clear that digital marketing automation tools […]

Powerful Digital Marketing Automation Tools to Maximize Conversions Read More »

gtm beginner guide blog banner

Google Tag Manager: A Beginner’s Guide

GTM /

Why use Google Tag Manager? GTM implementation delivers various valuable benefits, which primarily help digital marketing professionals and entrepreneurs, along with analysts and builders. The greatest strength of Google Tag Manager (GTM) emerges through its ability to offer flexible collaboration features. The three different divisions can collaborate through one unified dashboard, which reduces mistakes and

Google Tag Manager: A Beginner’s Guide Read More »

content hacks

Content Marketing: 12 Powerful Ways to Create Irresistible Content That Converts

content marketing /

In the constantly changing field of digital marketing, content is still paramount. However, producing material purely for the purpose of producing it won’t produce results. Where the real power lies is in creating compelling content that converts—content that grabs attention, builds trust, explains, and finally inspires people to act. More than just a catchphrase in

Content Marketing: 12 Powerful Ways to Create Irresistible Content That Converts Read More »

Science Behind Conversion Rate

The Science Behind Conversion Rate Optimization: What Works & Why

Conversion rate optimization /

Have you ever considered how some websites take a favorite action on their site and some can’t do anything like this? This is what conversion rate optimization (CRO) is! Conversion Rate Optimization, or CRO for short, is the intentional act that is used to maximize a website’s capability to get more of its visitors to

The Science Behind Conversion Rate Optimization: What Works & Why Read More »

AI in User experience

AI in UX: Artificial Intelligence and Its Effect on User Experience Design

User Experience in digital marketing /

Introduction of AI in UX User experience (UX) design is leading the way in how people engage with digital products. The richer and more immersive the experience, the greater the opportunities to gain users. With changing technology and increasing user expectations, however, conventional UX design methods no longer apply. Enter artificial intelligence (AI)—the era of

AI in UX: Artificial Intelligence and Its Effect on User Experience Design Read More »

GOOGLE ADS OPTIMIZATION BLOG BANNER

7 Proven Google Ads Optimization Tips to Boost Performance Without Increasing Your Budget

Google ads /

Google Ads is a robust advertising platform that can bring huge traffic and conversions to your business. But as competition gets higher and CPC gets higher, most advertisers are finding it hard to achieve better performance without expanding their ad spend. The good news? You don’t require a larger budget to enhance your campaign performance.

7 Proven Google Ads Optimization Tips to Boost Performance Without Increasing Your Budget Read More »

E COMMERCE DESIGN TIPS 1

E-Commerce Website Design: 10 Essential Tips for Success

E-commerce /

An e-commerce website design is much more critical these days in today’s competitive digital marketing place. Beyond that, a high converting online store may attract visitors but equally important, it’ll also convert those visitors into loyal customers. Optimizing your e-commerce website design can either be done from scratch or reworking an existing one can make

E-Commerce Website Design: 10 Essential Tips for Success Read More »

omnichannel strategy

Benefits of Omnichannel Strategy: guidance and benefits

Digital Marketing /

Most of you digital marketers are familiar with this word, omnichannel.” It is a business strategy that combines multiple channels to create a compatible customer experience. That includes push notification, WhatsApp, SMS, signed call, email automation, web messaging, and in-app messaging. Most of the marketers use an omnichannel strategy to enhance engagement, boost sales, and

Benefits of Omnichannel Strategy: guidance and benefits Read More »

ethical marketing research

Ethical Marketing Research: Why Integrity Matters in Consumer Insights

Market research /

Introduction The Hidden Truth About Ethics in Marketing Research: What Brands Won’t Tell You 70 million new posts appear on WordPress each month and 64% of marketers use AI today. This has made ethics in marketing research more complex than ever before. AI promises to improve efficiency, but 60% of marketers fear it could damage

Ethical Marketing Research: Why Integrity Matters in Consumer Insights Read More »

Search Optimization

Improve AI-enhanced search optimisation

Leave a Comment / AI-enhanced search optimisation /

Search engines have today become an important tool in this digital world to find services, products, and even information. With the amount of information on the internet increasing daily, it has become a nightmare to sort through all these search results This is where AI-enhanced search optimization comes into play, changing the game in how

Improve AI-enhanced search optimisation Read More »

Out Dated Seo Practices

What Outdated SEO Practices Should You Avoid Now

Leave a Comment / Outdated SEO practices /

Outdated SEO practices can damage your internet site’s ratings and credibility in today’s competitive digital landscape. Understanding and avoiding outdated SEO practices is critical for long-term success. Following outdated SEO practices could result in penalties and low rankings as search engines change. Methods like as duplicate content, poor link building, and keyword stuffing are no

What Outdated SEO Practices Should You Avoid Now Read More »

facebook-attracts-gen- z-users-while-tiktok’s-boomer-audience-grows

Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows

Shift in social media trend /

Why Is There a Surprising Shift in Social Media Trends? Why is there a sudden shift in social media trends, which is in a reverse algorithm? Surprised? Facebook attracts Gen Z users while TikTok’s Boomer audience grows. This shift surprises and confuses creators on where to showcase their content and marketers targeting their potential audience.

Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows Read More »

steps-in-creating-strategic-market-planning

How to Create an Outstanding Marketing Plan?

Leave a Comment / steps to create an outstanding marketing plan /

5 Steps to Create an Outstanding Marketing Plan. “Imagine a great business idea in sight, but ending with no profit despite all the might.” Consider running a business without charting the basics and spending your entire budget without understanding the marketing standards and needs. It’s a total failure, right? So, what does an outstanding marketing

How to Create an Outstanding Marketing Plan? Read More »

this picture show case the email marketing tools

Using Advanced Analytics Techniques to Improve ROI: From Clicks to Conversions

Analytics /

From Clicks to Conversions, Advanced Analytics Methods Help Increase ROI   Ever wonder why certain businesses thrive in the digital realm while others struggle? There are situations where effective data utilization is crucial. Getting clicks is not as crucial in the realm of digital marketing as turning them into conversions. To help you do this,

Using Advanced Analytics Techniques to Improve ROI: From Clicks to Conversions Read More »

this Image show the writing of social media

Choosing the Right Social Media Platforms for Digital Marketing

Digital Marketing Course in Kochi, Social Media Marketing /

Social media platforms are crucial to interacting with audiences, enhancing brand awareness, and boosting income in today’s business environment. The top social media platforms for a digital marketing effort may be difficult to determine with numerous choices accessible nowadays. The following post will walk you through the process of deciding which social media platforms are

Choosing the Right Social Media Platforms for Digital Marketing Read More »

this picture showcasing the word consumer behaviour in a black background

Understanding Your Local consumer behaviours: The Key to Hyperlocal Marketing Success

consumer behaviour /

A solid understanding of the audience is essential to stand out in today’s highly competitive business. The days of basic marketing campaigns are over, and customers now want customized experiences that respond to their specific needs and tastes. This is where being aware of local consumer behaviour affects everything. This article examines the significance of

Understanding Your Local consumer behaviours: The Key to Hyperlocal Marketing Success Read More »

Instagram Algorithm

Beating the Instagram Algorithm: Proven Tactics to Boost Your Content

Instagram Algorithm /

The Instagram Algorithm wields huge power in determining content visibility, impacting the outreach of millions. With over 1 billion customers and thousands and thousands of posts day by day, understanding and getting to know the instagram algorithm will become paramount for entrepreneurs. The Instagram Algorithm governs what content material customers see on their feeds, affecting

Beating the Instagram Algorithm: Proven Tactics to Boost Your Content Read More »

E-commerce Essentials : tips to increase online sales

E-commerce Essentials: Top 10 Tips to Increase Online Sales

E-commerce /

The world of business has undergone a disruption as a result of the quick development of technology, with e-commerce emerging as the dominant force. Businesses face enormous opportunities and challenges as more and more customers do their buying through E-commerce essentials. The execution of successful methods that both draw clients and stimulate sales is the

E-commerce Essentials: Top 10 Tips to Increase Online Sales Read More »

representation of nft

Rise of NFT in market

SEO /

The NFT received a comeback in 2023 after a downfall in 2022. In the digital age, the task of selling virtual and intangible products and services is keeping marketers on their toes, bringing marketing to the forefront. An NFT, or non-fungible token, is a digitized form of actual objects such as art, music, in-game items,

Rise of NFT in market Read More »

two peoples giving customer reviews and ratings

Role of Customer Reviews and Ratings in Digital Marketing

Reviews and Ratings /

Reviews are opinions about products or services based on using the product or experiencing the service. Customer reviews and ratings in digital marketing help to attract new customers and show the value of your company’s products or services. It also helps to increase the confidence to purchase your products. Most customers visit the assessments in

Role of Customer Reviews and Ratings in Digital Marketing Read More »

Top AI tools for digital marketers

Top AI Tools For Digital Marketers In 2023

Artificial Intelligence in Digital Marketing /

Artificial intelligence (AI) products are interesting to digital marketers on a number of levels due to automation and scalability. Choosing the best tool could be overwhelming with so many new ones appearing on the market at a fast pace. Best AI tools for four types of digital marketing activities: Advertising creative and copy Copywriting assistants

Top AI Tools For Digital Marketers In 2023 Read More »

artificial- intelligence-and-human-intelligence

Can Artificial Intelligence Replace Human Intelligence?

Artificial intelligence replace human intelligence /

What is Artificial Intelligence? Artificial intelligence (AI) is a branch of computer science focused on developing machines that can perform tasks that normally require human intelligence, such as visual recognition, speech recognition, decision-making, and language translation. The ultimate goal of AI is to create systems that can perform tasks that normally require human intelligence and

Can Artificial Intelligence Replace Human Intelligence? Read More »

Chat GPT and Google Bard

How Chat GPT and Google Bard will change the Internet?

Artificial Intelligence in Digital Marketing, chatbot, How CHATGPT helps the world /

Now, these days AI chatbots like Chat GPT and Google Bard Changing the Internet. In this blog post, we’ll take a close look at how Chat GPT and Google Bard will change the Internet and how these AI chatbots are changing the way we use the Internet. Artificial intelligence (AI) has been making significant changes

How Chat GPT and Google Bard will change the Internet? Read More »

online marketing

Unlocking Success: The Power of Marketing Automation

Importance of Marketing Automations /

Importance Of Marketing Automation Marketing automation is a type of software that enables companies to effectively target customers with automated marketing messages across channels including email, websites, social media, and text messages to generate sales leads. The technology is a segment of Customer relationship management(CRM) and is typically used by marketing departments to remove repetitive

Unlocking Success: The Power of Marketing Automation Read More »

illustrated peoples creating brand

How Brand Recognition Helps Your Business, Top 5 Incredible facts

Brand recognition /

Brand Recognition Brand recognition, A brand represents the soul of a company. Branding is other than the logo of a business or its brand name. It demonstrates the values of the business. Brand recognition is a term that describes how the target audience or demographic recognizes a specific brand. Also, it is a term that

How Brand Recognition Helps Your Business, Top 5 Incredible facts Read More »

augmented reality

How Augmented Reality Technologies Influence Digital Marketing?

augmented reality /

Augmented Reality   Augmented reality (AR) is one of the pop-up trends and sales strategies within marketing and it provides brands and real-world experiences for their customers. Modern technologies anchorage the actual strength of augmented reality and build their digital marketing strategy captures high income through enlarged business opportunities and sales.  According to Garter’s IT

How Augmented Reality Technologies Influence Digital Marketing? Read More »

content-marketing

All You Need To Know About Career In Content Marketing

career in content marketing /

Why Choose a Career in Content Marketing? Content marketing is one of the effective digital marketing methods. Content marketing proved to give better ROI than most marketing strategies. The studies show that 7 out of 10 companies are concentrating on content marketing and it is one of the pivotal roles in their company’s marketing strategy.

All You Need To Know About Career In Content Marketing Read More »

Influncer-marketing

Importance Of Influencer Marketing In Digital Marketing

Influencer Marketing /

What is Influencer Marketing? An influencer is someone who can influence others. In influence marketing, a person who is highly influential collaborates with a brand to promote a product. Social media and blogs are home to most influencers, and influencer marketing in digital marketing is a part of brand awareness campaigns. Still, it can also

Importance Of Influencer Marketing In Digital Marketing Read More »

career-in-social-media-marketing

Why Choosing A Career In Social Media Marketing Is The Best Decision In 2023?

Social Media Marketing /

The Complete Guide To A Career In Social Media Marketing The world has changed so much over these years So do marketing While TV is the most common way of marketing. Social Media is a powerful medium to communicate with people, Career In Social Media Marketing will be an investment in the future. The high

Why Choosing A Career In Social Media Marketing Is The Best Decision In 2023? Read More »

artificial intelligence in digital marketing

Future Of Artificial Intelligence In Digital Marketing

Artificial Intelligence in Digital Marketing /

It’s 2023, When you think of Artificial Intelligence in Digital Marketing, the first thing that comes to mind is probably a chatbot or an automated customer service system. While these are certainly important applications for artificial intelligence in digital marketing, there’s so much more to uncover about how it could make marketing better. Here are

Future Of Artificial Intelligence In Digital Marketing Read More »

Digital Marketing Versus Performance Marketing

Digital Marketing Vs Performance Marketing

Digital Marketing, performance marketing /

Digital Marketing vs Performance Marketing The main difference between digital marketing and performance marketing is in their marketing approach. Performance marketing is a result-centric digital marketing strategy. Digital marketing is a huge term that promotes the brand, sells the product, and connects potential customers using various channels. Digital marketing has various payment models, strategies, and

Digital Marketing Vs Performance Marketing Read More »

paid digital marketing

Scope Of Performance Marketing In 2025 (Updated)

Scope Of Performance marketing /

The Scope Of Performance Marketing Performance marketing is a data-driven digital marketing but in this case, marketing is done by payments for clicks on conversions. Performance marketing is done through different channels; it is important to find such channels to reach the audience properly. In this blog we will discuss the scope of performance marketing

Scope Of Performance Marketing In 2025 (Updated) Read More »

Empower success in the digital era by enrolling in our Digital Marketing Academy, where you’ll find expert-led courses, hands-on learning experiences, and industry certifications.

Courses

Sitemap

Connect Us Now

  • dotinacademy@gmail.com

Thrissur

  • +91 80757 27327
  • 3rd Floor, City Castle Building, East Fort Junction, Thrissur, Kerala 680005

Kochi

  • +91 9072700017 | +91 8921548331
  • 2nd floor, Pukalakkat Madhuramittam Tower, Edappally Palace Road ,Near Edappally Church, Cochin, Kerala 682024

Copyright © 2024. All Rights reserved to Dotin Digital Academy.