What is Influencer Marketing?
An influencer is someone who can influence others. In influence marketing, a person who is highly influential collaborates with a brand to promote a product. Social media and blogs are home to most influencers, influencer marketing in digital marketing is a part of brand awareness campaigns. Still, it can also result in plenty of conversions and sales.
Why is Influencer Marketing In Digital Marketing Important?
Influencer marketing is closely related to social media marketing, the power of influencers lies in their follower’s trust. Collaborating with influencers allows you to gain the trust of your followers. Targeting the right audience is an essential part of marketing strategy. In short, Influencer marketing in digital marketing is a brand new marketing strategy.
Benefits of Influencer Marketing in digital marketing
- Brand Awareness growth
- content strategy enrichment
- Quality lead generation
Reasons Why Influencer Marketing In Digital Marketing Will Continue to Grow
Influencer marketing in digital marketing is popular now, it will continue to become more and more popular over the future year. when covid-19 hits everywhere, at the time of lockdown people all over the world were highly engaged in online activities. Influencer marketing become more powerful and more people started to Influence others.
- More people are becoming influencers
- Influencer marketing agencies are growing in popularity
- More Content options
- Influencers are showing more of their reality
Creating Influencer Marketing Strategy
1. Determine your goals
Any good strategy begins with goals in influencer marketing, there are a number of goals. most important is making sales, collaborating with influencers can do more for your brand.
- Building Brand Awareness
- Attracting a new target market
- Lead generation
2. Understand the influencer landscape
Take some time to observe influencers and see how they promote brands before approaching them. this shows you are more informed and this will leads to making a big impression on the influencer’s mind.
3. Connect With Influencers
Start your communication by interacting organically with their posts, like their content, comment when appropriate, and be appreciative. when you are ready, a direct message will be great, or if you can find an email address try that. Provide as much information about your brand. Make it clear about their benefits and payments.
Influencer Marketing In E-commerce Stores
Big Brands collaborate with celebrities to promote their products and entrepreneurs who are starting to find a way to work with growing influencers. They approach influencers to promote their stores and it’s easy for them to provide a link to your e-commerce store. This will increase their sales and brand value. Another great benefit of influencer marketing is having user-generated content that you share. People trust influencers more than brands so it is important to choose the best influencer who is more trusted by people.
When you work with an influencer you can acquire their reviews which are more relevant and important for product growth. showing Offers and discounts through influencers can increase sales. sometimes this can be the turning point that can encourage someone to click on your product and make a purchase.
Types Of Social Media Influencers
- Nano- Influencers-:10000 followers or fewer
- Micro-Influencers:10000 to 100000 followers
- Macro-Influencers:100000 to 1 million followers
- Mega-Influencers: More than 1 million followers
Famous Social Media Influencers
- Cristiano Ronaldo
- Justin Bieber
- Ariana Grande
- Selena Gomez
- Tylor Swift
- Dwayne Johnson
- Katy Perry
- Kylie Jenner
- Lionel Messi
Influencer marketing in digital marketing will continue to grow more in the coming years. E-commerce brands can benefit from working with influencers. They can help you grow your followers and make sales. According to studies, this type of marketing will rise to a huge level. Micro-Influencers can grow and develop their skills. This can lead to a boost in the society to become a part of influencers. Recently digital marketing courses are widely available.