Search Engine Optimization

Image SEO Optimization Checklist

How Can I Tell If My Images Are Optimized? A 7-Point Image SEO Checklist

Picture someone snapping a photo of a sofa in a café, opening Google Lens, and asking, “Where can I buy this?” Whether your product photo appears in that moment depends on how well search engines can understand your image. If you want to optimize images for multimodal search, the good news is that you can […]

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Web Multimodal Search Performance Guide

Web Multimodal Search Performance Reporting in Search Console: A 2026 Guide

For years, site owners could see which typed queries brought people to their pages, but not what happened when someone searched with a photo. That changed on September 24, 2026, when Google announced multimodal search reporting in Search Console. The new filter shows how often your pages appear when a search involves an image, such

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Generative AI visibility featured

How to Track Your AI Search Visibility Through Google Search Console

For most of the last two years, AI search performance has been a black box. You could see AI Overviews growing, watch your click-through rates slide, and sense that something fundamental had changed about how Google surfaced your content, but you had no first-party data to explain what was actually happening. That changed on June

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