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Premium 3D vector illustration of the Google Search Console Platform Properties dashboard connected to Instagram, TikTok, YouTube, and X with analytics cards showing clicks, impressions, CTR, and average position.

Google Search Console Platform Properties: How to Track Social and Video Content Performance in Search

For fifteen years, Google Search Console assumed one thing about you that you owned a website. If your brand lived on TikTok, or your best-performing asset was a YouTube video, Search Console had nothing to say about it. That changed on 7 July 2026. Google introduced platform properties, a new Search Console property type that

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Premium 3D vector banner showing Google Business Profile connected to GA4 and Gemini AI with analytics dashboard, AI assistant, KPI cards for calls, directions, website clicks, bookings, and modern SaaS interface on a white background.

How to Connect Google Business Profile to GA4 and Gemini

For years, local businesses lived with a frustrating blind spot. When someone tapped “Call” or “Get Directions” on your Google Business Profile, that high-intent action happened on the profile itself completely invisible inside Google Analytics. You could see website sessions, but the moments that actually signalled a ready-to-buy customer never made it into your reports.

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Facebook Ads vs Google Ads in India 2026 ROI ROAS Conversion Comparison

Facebook Ads vs Google Ads in 2026: Which Delivers Better ROI in India?

If you’re deciding where to put your next advertising money, “Facebook Ads vs Google Ads” feels like it should have a clean answer. It doesn’t and in 2026, it’s more complicated than ever. Both platforms now run on aggressive AI automation, and Meta has quietly changed how it even counts conversions. That means the old

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