Google Analytics 4

How to Connect Google Business Profile to GA4 and Gemini

For years, local businesses lived with a frustrating blind spot. When someone tapped “Call” or “Get Directions” on your Google Business Profile, that high-intent action happened on the profile itself completely invisible inside Google Analytics. You could see website sessions, but the moments that actually signalled a ready-to-buy customer never made it into your reports. […]

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How to Track Website Performance Using Google Analytics 4 (GA4)

Google Analytics 4 / Rinshana Dotin

Introduction In the modern online world, knowing how your website is performing is key to growing successfully. Google Analytics 4 (GA4) is a powerful, free platform that provides comprehensive insights into visitor behavior, traffic patterns and conversion metrics across multiple devices while respecting modern privacy standards. For those new to website analytics, the prospect of

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