Study on Web Analytics in Digital Marketing
Collecting, measuring, and analyzing websites is the process of web analytics in digital marketing. web analytics have more benefits in digital marketing. Advanced web analytics tools help provide helpful information about, the origin of website traffic and how website users interact and navigate throughout a site. Such information allows the marketer for making heavy website traffic. Web analytics wisely helps to study the user behavior of our website. Marketers can use the collected data to optimize the performance of their channels and websites by taking data-led decisions. The data led to the decision, to make sure the data are tested and verified.
Web analytics tools.
Web analytics tools provide information about the origin of website traffic and how they are interacting and navigating throughout the site, the contents they mostly engaged with, and if they take valuable action on the site such as purchase or contact requests. By using these data marketers can make data-led decisions.
Several web analytics tools are available in the market today. It includes paid and free tools. The features and functions are different from each other. Google Analytics, Adobe Analytics, Woopra, Kissmetrics, and Piwik are some examples of analytics packages.
Google Analytics v/s Google Analytics 360.
The most commonly used analytics programming is the free version of google analytics also named GA, the paid version of GA is called google analytics 360, and it offers some wide functioning in terms of report and sample size. Mainly the websites that receive 10 million pages are using its paid version. Google Analytics is perfect for the vast majority of websites.
Benefits of web analytics.
Measure online Traffic
The detailed information of web users who visited our website can be identified such as how many users and visitors you have on your website, where they come from, what they are doing on the website, and how much time they are spending on our websites are collected by this analytic tools.
Tracking bounce rate
Finding the Right targeted audience
Improve and optimizes website and website services
Conversion rate optimization (CRO)
Tracking business goals online