ChatGPT Hits 20% of Google’s Search Volume: What It Means for SEO
Search is changing faster than it has in two decades. In early November 2026, OpenAI said that ChatGPT now handles search activity equal to a fifth of Google’s. It is a striking claim, and it has dominated SEO news feeds ever since. For marketers, though, the headline matters less than what the number measures, what […]
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