How to improve your ranking by considering the on-page SEO factors
Changes happen rapidly in the world of SEO. One of the essential approaches to ranking your website effectively is by implementing on-page optimization. Off-page and technical SEO also have an important role; our website’s on-page SEO factors assist search engines in making them understand and rank our content. Centering on these factors can boost SEO and usability. This might improve user experience and generate organic traffic.
Here we will be discussing 13 on-page SEO factors that will improve the visibility and ranking of your website.
1. Keyword Research and Optimization
Before content creation, it is necessary to recognize words or phrases that your audience might search for. Keyword Planner, SEMrush, and AHREFs are some of the Google tools to find good keywords with low competition and good search volume.
After identifying keywords, combine them strategically into your content. The key keyword should be located in significant areas such as:
- Title tag
- URL
- First paragraph
- Subheadings
- Alt text for images
- Meta description
Do not over-optimize or keyword stuff a blog; it should be organic, valuable, and helpful to our consumer while making use of keywords in a way that helps the reader.
2. Title Tag Optimization
Title tag optimization is one of the several on-page SEO factors that affect the SERP rankings. This clarifies what the content is about to the users and search engines. It should be less than 60 characters, and the keyword should be included.
An optimized name tag can extensively affect your click-through rate (CTR). After all, the clickable headline seeks engine outcomes. Make sure the title is compelling and encourages customers to click on it.
Example:
Preferred: “13 on-page SEO factors that matter”
Not Preferred – SEO tips”
3. Meta Descriptions
Meta descriptions act as an on-page SEO factor that is effective. Users are offered an overview of the page’s content. It does not have any direct impact on ranking but plays a vital role in enriching CTR. Users intend to click on links that are well-written and keyword-optimized.
The meta description should be between 150 and 160 words, and make sure the keyword is added in the meta descriptions. Attract the users by explaining the experience after clicking the link.
4. Header Tags
Headings and subheadings are defined by the header tags. It benefits the users and search engines to read the contents of your webpage clearly. The header should contain the keyword. By using the header tags properly, there will be a considerable enhancement in your on-page SEO and improvement in page ranking in search engine results. It is a key part of on-page SEO factors.
5. URL structure
URL structure should be direct, instructive, and keyword-optimized. This helps in ranking your website. Search engines use URLs to determine the subject of a page. It’s better to avoid long URLs that are complicated and contain unwanted parameters. Keeping it short, descriptive, and keyword-targeted is good for getting your website ranked. Less than 75 characters are allowed.
6. Image Optimization
Images not only enhance user experience but also offer an opportunity to optimize your content for search engines. When including images on your page, make sure to:
- Use descriptive, keyword-rich file names.
- Add alt text describing the image with the keyword in it if it applies.
- Compress image sizes
- Compress image sizes for fast page loading.
- Optimizing images
- Optimizing images elevates ease of access for those who are visually impaired, and it boosts SEO.
7. Internal Linking
Internal linking is one of the on-page SEO factors. The activity of linking pages within our pages is known as internal linking.
For example, you can link to relevant resources such as Dotin Academy’s website to provide value and enhance user navigation.” It helps users to guide from one page to another of your website. This can also facilitate ranking and indexing more successfully.
Internal linking is a crucial factor that keeps the users on our website longer, and it lowers the bounce rate and boosts engagement. Use a descriptive and suitable anchor that fits your content.
8. External links to authoritative sources
Excessive external links can divert the attention of customers and potentially lead to them exiting your website.
9. Mobile-Friendliness
In today’s world, people tend to browse on mobile rather than on desktop; because of this, Google prioritizes mobile indexing. Google mainly uses the mobile version of your website to rank and index your pages. Make sure it is user-friendly on all devices, like tablets, mobiles, and desktops. To know if there is any improvement needed, you can use Google’s mobile-friendly test.
10. PageSpeed optimization
This is one of the on-page SEO factors that affects your website’s ranking. If your website takes too much time to load, it will hurt your ranking and will result in users leaving our website in high numbers.
Page speed insight GTmetrix is one of the tools used to find out the technical issues of our website and help you to find out the areas that need improvement.
Preserve the image quality while decreasing its size.
- simplifying your CSS, JavaScript, and HTML code
- Using browser caching to store data and speed up page loading
- Setting up a Content Delivery Network (CDN) to distribute content more quickly across different locations
11. User Experience
One of the major on-page SEO factors is user experience. Having a user-friendly website that is visually attractive and provides the user with an easy and enjoyable experience while browsing is known as user experience. Google prioritizes websites with good user experience and has stated that websites with high user experience tend to have more chances of search rankings, low bounce rates, engagement, and more time spent on your site.
Easy navigation, clear design, clear buttons for actions your users want to take, and easy loading are some of the factors affecting user experience.
12. Content Length and Quality
Higher rankings can be obtained from quality content that provides value to their readers compared to the content that has low quality. Relevant and long content that covers the topic deeply performs highly in ranking.
Content relevancy is more important than the length. Focus on fully answering the user’s question or search intent. Detailed case studies, research, and case studies can be included. It is considered an important on-page SEO factor.
13. Social Sharing Interrogation
Website ranking is not affected by social media signals, but sharing it on social media platforms can increase traffic and increase visibility to your website. Adding social media sharing buttons to your pages helps users to share your content. If more people share your content, more people can see your content, which brings more traffic to your website and gains valuable backlinks. This can positively influence your ranking.
Conclusion
On-page SEO is crucial for a successful strategy. By optimizing key factors such as user experience, header tags, and keyword use, you can increase website rankings and attract users to your website.
SEO is an ongoing process that needs our attention on a regular basis. Improving our content based on search algorithms, industry trends, and user behavior. Concentrate on high-quality content and optimizing SEO, and your website will have the chance of ranking high in the SERP. Understanding these on-page SEO factors plays a vital role in building an SEO strategy. A well-organized structure of a website is also important. Websites can improve their ranking in SERP, drive more organic traffic, and boost their online presence by optimizing these factors. Aspects like adding backlinks, improving experience, and technical SEO play an important role. On-page SEO factors that are mentioned above are some of the common and effective methods used.
Also visit our blog: Transforming the Future: The Role of Artificial Intelligence in SEO for 2025
